Bus adm 371 sport obermeyer by lillian turner and carey rigden september 11, 2017 case study. Parkas are considered the most critical design component of a collection. From the day you learned to ski to the day you teach your child to ski, its the sport that puts a smile on your face. Sport case syndicate 1 conclusion from our analysis, what obermeyer need to do for the issues is. This case described the operations at the merchandising and skiwear companyand for its supply partner. Obersport supported two locations for manufacturing sport obermeyers products.
Define the key problem discussed in the case that obermeyer is attempting to solve and what key areas of their business and market did they study. Case report submittedby group7 m00214 abhijit kumar m03514 lukalapu raja sekhar m05714 shiven chaudhary m06114 snehil agrawal m06914 abhishek jayant m07514 ankita m09114 chetan c. Case study solution, the case describes the operations to design clothing for skiers and merchandising company and its supply partner. A sample problem commit 10,000 units before show commit 10,000 units after show minimum of 600 units a first approach ignore differences in profit margins salvage values ignore minimum lot sizes consider only first order cycle sample problem normal distribution idea 1 make all products equally likely to sell out choose a single std dev. Case analysis pratyusha lakshmi puranam executive summary. Each year sport obermeyer is challenged with matching supply to demand because production must be forecasted more than one year ahead of the expected selling season. This case is about harvard case study analysis solutions get your sport obermeyer case solution at is the number 1. Sports obermeyer free download as powerpoint presentation. Over the years, sport obermeyer developed into a preeminent competitor in the u. Sport obermeyer case essay examples 2424 words bartleby. Java project tutorial make login and register form step by step using netbeans and mysql database duration. In 1961, the first sport obermeyer factory warehouse opened in aspen. A sample problem commit 10,000 units before show commit 10,000 units after show minimum of 600 units a first approach ignore differences in profit margins salvage values ignore minimum lot.
Sport obermeyer case case solution and analysis, hbr case. Sport obermeyer, founded in 1947 by klaus obermeyer, has continued to lead the ski apparel industry since that time through continuous product innovation and. Sport obermeyer case solution to hedge against these unplanned events. My decision is to find a methodology of calculating more accurate demand and supply figures to address the unpredictable world of short life cycle fashion. Essay about sports obermeyer case study 1454 words. Obermeyers supply chain system, they outsourced their products through obersport, a joint venture established by klaus obermeyer and raymond tse, to assist in the production of sport obermeyer products in the far east. Sports obermeyer case study discussion questions essay example. The effective forecast using the trend reference push and pull strategy 2. Streamlined factory collaboration, which allows sport obermeyer to communicate with factories instantly in case they need to make changes midproduction, saving considerable costs in the longterm. Established in 1985 as a joint venture between klaus obermeyer and raymond tse, obersport is responsible for fabric and component sourcing for sport obermeyer s entire production in the far east. Introduces production planning for shortlifecycle products with uncertain demand and allows students to analyze a reduced version of the companys production planning problem. The case study and the questions for the assignment are in the attached files. Techniques like this, as well as using a large amount of greige material to delay product differentiation, have helped sport obermeyer manage its vast lead times.
Agenda introduction and background supply chain timelines challenges analysis recommendations summary 2 3. A good decision would result in minimizing the order cycle lead time necessary to produce the ski wear and have it delivered to retailers in time by establishing a method. Sport obermeyer, founded in 1947 by klaus obermeyer, has continued to lead the ski apparel industry since that time through continuous product innovation and fashionforward styles. Applying fisher, download as a skiwear design a case solution pdf docume sport obermeyer. Jul 06, 2019 designing and managing the supply chain.
Essay about sports obermeyer case study 1454 words 6 pages executive summary my decision is to find a methodology of calculating more accurate demand and supply figures to address the unpredictable world of short life cycle fashion. There were two main driving issues behind our analysis of this sport obermeyer case. Scribd is the worlds largest social reading and publishing site. Over the years, sport obermeyer developed into a main competitor in the u. Obermeyer offers a broad line of fashion ski apparel, including parkas, vests, ski suits, shells, ski pants, sweaters, turtlenecks, and accessories. Case study sport obermeyer ielm 4410 global supply chain management. Access to and use of this website and the products and services available through this website collectively, the services are subject to the following terms, conditions and notices. Access to and use of this website and the products and services available through this website collectively, the services are subject to the following terms, conditions and notices the. In addition, it provides details about information and material flows that allow students to make recommendations for. This case described the operations at the merchandising and skiwear company and for its. Case study on sport obermeyer due 3606 you need to have a group of four people to write this assignment. The biggest challenge sport obermeyer is facing is uncertainty. The supply chain textile and accessories suppliers apparel manufacturing obersport sport obermeryer retailers obermeyer sourced most of its products through obersport obermeyer also give contract to fabric supplier for specified amount of fabric each month lead time taken into account for all.
In 1992, sport obermeyer s gross profit margin was 24%. Use our most job offers a prospective study sport obermeyer senior executives need to her life mottos realism and vacations. The nature of the apparel industry necessitates that high quality clothing makers and sellers deal with long lead times. This was the original philosophy of founder klaus obermeyer. Ngcs software is delivering sport obermeyer many benefits, such as. Jul 26, 2014 java project tutorial make login and register form step by step using netbeans and mysql database duration. This is a case study assignment, case study is attached in five pdf file.
In fact, the insights that emerged from our analysis of sport obermeyer formed the foundation for the accurate. But the case of sport obermeyer provides a good example of how it can be done. Business analysis of sport obermeyer 2221 words 123 help me. At age 95, founder klaus obermeyer skis aspen every day and swims half a mile before going to work at the company he founded nearly 70 years ago. The sport obermeyer case describes the forecasting, planning and. The supply chain textile and accessories suppliers apparel manufacturing obersport sport obermeryer retailers obermeyer sourced most of its products through obersport obermeyer also give contract to fabric supplier for specified amount of fabric each month lead time taken into account for all materials most tasks. Pdf case study sport obermeyer ielm 4410 global supply. Executive summary my decision is to find a methodology of calculating more accurate demand and supply figures to address the unpredictable world of short life cycle fashion. Ananth raman is assistant professor at the harvard business school. Obermeyer is attempting to solve the key problem of making supply meet demand. I have 4 questions on sport obermeyer case study that i need help with.
Klaus was a teacher at aspen ski school and while teaching he realized that the ski wear available to his student were impractical, as they were less protective and less stylish. Jul 15, 2011 sport obermeyer, ltd is in the business of manufacturing skiwear which includes short life cycle items due to their short selling season and dependence on trends in fashion. The result of this internal analysis is inaccurate and inefficient forecasting results. Sep 15, 2017 this case is about harvard case study analysis solutions get your sport obermeyer case solution at is the number 1. Sport obermeyer case solution and analysis, hbs case study. It allows for the production planning of the short life cycle products with the uncertain demand in the market. Because of the variety and number of products being produced, it is. A good decision would result in minimizing the order cycle lead time necessary to produce the ski wear and have. Pdf case sport obermeyer matthieu cervantes academia. Sport obermeyer supply chain management mgt 690 june 5, 2010 2 company background sport obermeyer designs and merchandises highend skiwear from its aspen, colorado headquarters. Since the beginning, sport obermeyer has been an innovative beacon in the skiwear industry as well. National bicycle found that sports bikestenspeed and mountain bikeshad become fashion items sold in. They specialize in ski apparel for the mid to highend market, which consists of fully coordinated outfits with parkas as the centerpiece.
Sports obermeyer presented by group 4 ruchi sao pgp048 geeta hansdah pgp079 trisha gajbhiye. Inaccurate forecast of retailers demand due to incorrect forecast the company is held with. Gourav anvekar ranjan melanta jerrin mathew kunal savlani 2. The company should take reasonable steps in order to improve the forecast accuracy and reduce the lead time in production and selling, which includes. At the same time, obermeyer production cycle is very long which is making it nearly impossible to adapt to the market. Production analysis hong kong china faster production slower. Case study analysis on sport obermeyer sport obermeyer is a us based manufacturer of fashion ski apparel industry, parkas were their centrepiece. Aspen, colorado wally obermeyer deftly balanced his office keys and a large printout of forecasting data as he wheeled his mountain bike through the front entrance of sport obermeyer s headquarters in aspen, colorado. Sport obermeyer case study solution case study analysis.
Essay about sports obermeyer case study 1454 words bartleby. Sport obermeyer case solution free download as powerpoint presentation. Sport obermeyer is a familyowned business in the fashion ski apparel industry. Submit a response to each of the endof case discussion questions. The case describes operations at a skiwear design and merchandising company and its supply partner. Case summary sport obermeyer was founded by klaus obermeyer as a ski wear manufacturer. The demand for each of the styles is completely undeterministic and is very hard to predict. The case describes operations at a skiwear design and merchandising company and its. The company began with down filled jackets and slowly began to diversify its product line with highaltitude suntan lotion, turtlenecks, nylon windshirts, mirrored sunglasses and more. Read the sport obermeyer case study in the simchilevi et al. Although sport obermeyer has a global supply network, most production is done in hong kong and china by its partner, obersport limited.
Using sample data from table 220 of the case, make a recommendation for how many units of each. Business analysis of sport obermeyer sport obermeyer is a highend fashion skiwear. Casesports obermeyer free download as powerpoint presentation. This was the original philosophy of founder klaus obermeyer and it couldnt be more true today.